Facebook Insights, what are they and why do they matter?

Reach: This is the amount of people that have gone to your page over time including all your ads and promotions.

Engaged Users: This would be the people who have used something on your page, for example, clicking on posts or liking.

Talking about this: This is all the people who have posted on your wall, posts, likes, and tags.

Virality: This gets the percentage of people who take an action with your post. The basically create a story from your post.

Facebook insights is a great tool to use for your business. It gets you a great idea of what kind of people are interested or looking at your product. With these tools you can really find your target market. Then you can use that target market and make a great Facebook marketing campaign. On top of that, you will then see how your Marketing is progressing through the weeks. See if it really is taking the affect you thought it would. Facebook and Facebook insights specifically is a great tool for small businesses. Small business can't usually afford to pay for research on there market, but with this tool Facebook does great research for you. I think this will be a great help for me in the future and I am excited to use it.