I have not used newsletters, yet. I have read a little into them now and feel like I understand them better. I tend to look at business's news letters as a annoyance, but there are times I do check them out. If I check one of these newsletters out, then these emails are a success. you could be sending newsletters out to tons of potentional customers who might then read your newest info or buy your newest products. It can only really increase your business. If a person opts out it is no loss and if a person opts in well your customer base just grew.
Now, for my business, I would do a newsletter once a month. I am more of a news and part training type website. The more people subscribe and check my website out the better. I would want to create a newsletter as a highlight reel of the month, so customers who might be interested in something they missed can head over to the website and read up on it.
In my newsletter, I would try to do a highlight of this month gone by. I would do a layout like a magazine with tiled section talking about the different areas of my website. For example, I would have a MechWarrior Online LearnTheGame which would show one of our big training programs this month on mechwarrior. Then MechWarrior Online News. Showing a brief synopsis of what was the biggest changes this month for Mechwarrior. all of these would have a read more button which would link to that page. I would also have Elder Scrolls Online news, Defiance News, Defiance Training, league of legends training and League of legends news. Each showing the biggest article of the month with a tab to read more. It would almost look like a front page of the newspaper, but instead of a page number you go to you would click the "Read More" button. I would also have a subscribe to website button at the top, so they could become a Krimson member.
I like the idea that you can have everyone updated to what is going on at the website. It suggests that you will be keeping up to date with the website since the links will direct everyone there. Great idea also to add the subscribe link to remind everyone to do that!
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